History of Amazon’s Alexa
In November 2014, Amazon unveiled a smart speaker called Amazon “Echo”. At first, it was a cool way to control your music, answer calls, and weather updates, but it ended there.
Through the updates, Alexa, the digital adjunct erected into it, got more and more able. Suddenly, it could now search for you on the internet, help you navigate to your coming destination, and indeed control other smart appliances in your home. It suddenly came an essential contrivance for the ultramodern home.
Indeed though smart appliances were present before Alexa and Amazon Echo entered the picture, there wasn’t a centralized way to control them. The smart speaker turned out to be the answer to numerous people’s dilemmas.
As Amazon continue to make updates, Alexa, the digital assistant built into Echo, got smarter and smarter. Echo was now capable to search for you on the internet, control other smart appliances in your home, and help you navigate to your destination. It suddenly became an essential for the modern home.
Within five years since the release of the smart speaker, the adoption of the voice tech took off. In January 2019, Amazon announced that they had sold over 100 million Alexa-enabled devices. Common users were young children, to mothers and entrepreneurs.
Top 14 New Alexa SEO Statistics, Facts & Trends for Voice Search
- Over 100 million devices with Alexa installed, have been sold.
- In 2014, Alexa had 130 skills. Since December 2018, the number of Alexa skills has grown to 80,000.
- Amazon Echo in terms of shares is the leader in the smart speaker industry, with 70% of all US smart speaker sales.
- 51% of Amazon Echo owners keep their smart speaker in the living room and second place is in the kitchen.
- The top two most used Alexa skills are playing music and setting a timer.
- Amazon Echo market segmentation is between 18 to 29 years old at 24%, with 30 to 44-year-olds at 20%.
- 43% of teenagers say their favorite website is Amazon.
- Amazon has surpassed Google for retail product searches.
- 2% of Amazon Echo owners shop online using Alexa.
- 20% of consumers using devices with Alexa have used it to track shipping orders and find shopping deals.
- 85% of consumers using voice search choose Amazon suggestions.
- Alexa delivered 61% accurate answers, based on a digital assistant IQ test comprising of 800 questions,
- Amazon Alexa has said over 100 million jokes and has sung Happy Birthday millions of times.
- Alexa is now installed on over 28,000 devices.
Alexa SEO Voice Optimization for your Business
The voice search tech revolution is powerful, but it wouldn’t be where it is today without the help and evolution of voice assistants. Alexa is shaping the future of voice search. Voice SEO Service providers understanding what the Alexa assistant is capable of, who uses it, and how it’s used to help create voice search strategies your business can use to it’s advantage.
Optimizing your content for Alexa and the other major voice assistants like Google Assistant and Siri requires thorough knowledge and understanding of the voice search landscape. If you looking to maximize your profits using voice search, then SeoDepot.ca’s Alexa Voice SEO provides professional Alexa SEO services for your business to compete and get you ahead of the competition.
How do I optimize my voice for Alexa SEO?
How To Optimize Your Site For Alexa Voice Search
- Find & Use Conversational Keywords.
- Build An FAQ’s Section.
- Multilingual Website.
- Claim Your Google Business Profile.
- Fast loading website, and Mobile-Friendly.
- Improve Your Domain Authority.
- Use Schema Markup.
- Get Featured Snippets For Your Website.
- Social Media engagement with Users
- Rank Your Videos In Search Results.
What is Alexa SEO Voice Search?
Alexa SEO or voice SEO is the optimization of keywords and keyword phrases for searches using devices installed with Alexa voice assistant.
Does Alexa listen for keywords?
Since the whole purpose behind the smart speaker devices is to instantly respond, the microphones installed into these smart speakers “are always listening, but, by default, they are only listening for the the “activation keyword.”
What does it mean when Alexa is optimizing?
Optimizing your business listing for Amazon Alexa means keeping your Yelp and Yext information up to date so that you can increase the traffic total and score of your reviews.
Final Thoughts:
SeoDepots.ca’s Alexa SEO services are digital marketing services that help local businesses appear in voice search results for location-related searches, assisting local users in close proximity to your business. For example, local Voice SEO can help a local pizza restaurant shop rank for the voice search key phrase query “pizza near me” conducted using an Alexa voice assistant device performed by nearby users.
