Your # 1 Rank Higher Solutions by SeoDepot.ca

Rank Higher SEO Solutions – How could any marketing campaign begin without clearly identifying the business goals? I’m not talking about traffic, either. I’m talking about bottom-line revenue goals What % year-over-year growth do you need to achieve? Are your goals shorter than that? Looking for a certain amount of leads per month in order to feed your sales efforts? Need to reach a certain amount of advertising revenue in order to hire more staff? Those are the goals that we want to help you achieve. Traffic doesn’t pay the bills, and we’d bet you’d rather have $1M from 1 visit versus $1 from 1M visits. Right?

Rank Higher SEO Solutions – Many SEOs start their process with keyword research, yet we like to start even earlier in the thought process and start with the customer. Who are the different types of customers that come to your website? What is their age, gender, marital status, general health, primary interests, outside interests, problems, desires, favorite food, favorite cocktail? Yes, it’s important to get that deep. Just as a musician “gets in the head” of his/her inspirations in order to master their style, we must get in the head to master our understanding of your customers. From there, we can then make much more sense out of keyword research.

Rank Higher SEO Solutions – The central purpose of most websites is simple: provide content, products, or services which offer value that your visitors can’t find elsewhere. People come to the internet looking for information, products, services and entertainment. A website owner must know and cater to his/her audience with the most targeted & highest quality content possible, whether this be in the form of articles, product descriptions, or any other resource. Give them what they want and beyond…and be the best at it. Your job is to be compelling. Even that is not enough. We now need to repurpose that content in different mediums and through different channels, without duplicating text yet keeping messaging consistent. SEO today is much more focused on content marketing than it ever was in the year 2000. You must be a publisher to reach your audience.

Rank Higher SEO Solutions – Most visitors to your website won’t come back, and you have one shot to capture their email address for later marketing. This is done through a value exchange (free download, etc.) and strategically created forms that capture your visitors names, emails and interests. Once acquired, your business can then send a series of automated emails to your audience targeting their interests in order to increase your conversion rate than if you attempted to convert people only on your website. Not every visitor is ready to buy (or contact you) right away. Build a relationship first.

Rank Higher SEO Solutions – Once optimized content is in place on your website, improving search rankings requires that your website attract more links. Attracting one-way, inbound links to your website is an important part in the Google SEO process (after on-page content has been optimized), and is best achieved through creating amazing and in-depth content that builds your brand at the same time.

Other strategies, such relationship building, ego baiting, contests and other forms of content marketing can be employed to help build inbound links. It’s even more valuable to build inbound links from topically relevant and authoritative websites in Google’s eyes…but they require a respectable brand and online presence in order to attract such links. An ongoing effort in this area is required to build & maintain high search rankings.

Rank Higher SEO Solutions – A presence on popular social media sites provide Google with trustworthy signals of your “brand” on the internet. The internet is really all about communication, and social media has propelled the internet to offer internet users the ability to connect with one another. It’s time to get on the bandwagon, if you’re not already, and be an active player in the social media space. Google may not necessarily use social signals to impact rankings, but Google wants to rank brands…and respectable brands almost always have obvious social footprints.

Rank Higher SEO Solutions – With search engines becoming more sophisticated, it’s now clear that user behavior, engagement, and branding are critical. It’s important for Google and other search engines to see that your brand is searched for. It’s even more important that when people visit your website from search engines, they stay there, click around, and revisit your site. You want people to “dwell” on your website…and Google will notice.

Rank Higher SEO Solutions – Ensuring that your site is easily crawled and indexed by Google, Bing and other search engines is critical to ensuring that all the hard work in the other areas of SEO + Inbound Marketing have the impact that you desire.

Your robots.txt file must be properly optimized to allow for efficient crawling, your XML sitemap must be accurate, your site should employ canonical URLs to avoid duplicate URL paths, indexation bloat should be minimized and low-quality/thin content should be pruned to allow your high-quality content to drive as much keyword traffic as possible. This is an area where nearly every business fails without an SEO expert’s assistance. This is our approach and we welcome you to contact us if you think we can help your business.